In assertiveness training, the therapist teaches the patient how to express feelings honestly, directly and non-critically-to ask for what you need without apologizing or feeling defensive. Assertiveness training and therapy can help you:

• Function more effectively and meet your goals in life
• Assert yourself effectively without being critical of others
• Feel more in control because you're not worried about how other people will judge you 
• Overcome passivity because you're afraid of making other people mad
• Stop measuring your self-worth by what others think of you
• Recognize that you're avoiding situations because of a fear of criticism